In order to comply with the legal obligations set out in the GDPR (General Data Protection Regulation) and complementary legislation, the specialization course ensures solid training in matters of personal data protection, with emphasis on those involving the use of video camera surveillance systems. To this end, the course has an excellent teaching staff.

For the convenience and safety of students, classes will be taught in person but remotely.

Microcredencial in MD has the following objectives:

To develop knowledge in the area of digital marketing, from a strategic, management and digital growth point of view, equipping trainees with specific skills in the various areas.

– Entrepreneurs looking to integrate digital growth, transformation and communication strategies as the basis of their market positioning strategy.
– Anyone interested in the area

Modules

DIGITAL ECOSYSTEM AND STRATEGY
6 hours
WEBSITE, BLOG, ECOMMERCE AND SEO
6 hours
SOCIAL MEDIA AND CONTENT MARKETING
6 hours
INBOUND MARKETING AND EMAIL MARKETING
6 hours
GOOGLE ADS AND SOCIAL MEDIA ADS
6 hours
ANALYTICS AND GROWTH MARKETING
6 hours

Dr. Inês Oliveira
Master Jorge Batalha
CNPD (to be indicated)
PSP Private Security Department (to be indicated)