The Executive Training in Revenue Management and Hospitality Analytics addresses and prepares professionals for a market context characterized by increasing competitiveness, complexity, and dynamism.

Revenue Management emerged as a response to circumstances such as consumer behavior, globalization, and the digitalization of business, requiring companies in the sector to have more efficient planning and operations.

Given the possibility of greater access to data, the development of Revenue Management has gained new dimensions and analytical potential, achieving a unique centrality in hotel organizations, contributing additional information at the level of business projection.
In this way, the contribution of Revenue Management currently goes far beyond the mere analysis and projection of revenue, decisively contributing to the performance of other areas such as finance, sales, operations or marketing.

• Understanding the market by analyzing its trends and historical data in order to understand and predict demand.
• Evaluate and continually adjust strategies based on changes in consumer behavior and market conditions.
  Set prices for hotel rooms and other services based on supply and demand.
• Manage inventory, allocating rooms across different segments and distribution channels, along with defining marketing policies.
• Predicting demand and adjusting prices based on market context, using different technological tools.
• Develop reporting models tailored to the needs of the revenue department and other functional areas with which it directly interacts.
• To conceptualize operating standards taking into account the information gathering needs for a better analysis of the business’s financial performance.

MODULES

Introduction to Revenue Management
4 hours

Market and Segmentation
4 hours

Pricing strategy and distribution
4 hours

Budgeting & Forecasting
4 horas

Data Analytics and Revenue Management
4 hours

Technology and Information Systems
4 hours

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