Political Advisory and Strategic Communication
Scientific Area
The Postgraduate Course in Political Consulting and Strategic Communication prepares all those who aim to mediate information or participate in the current communication ecology.
It prioritizes practice, with simulated laboratory exercises, or role play, in radio, television and multimedia studios, under the unique conditions offered by UALMedia.
Teaching by experts, researchers and real actors, inserted in the job market and in the political and business sectors.
The training regime is b-Learning, and students who are geographically distant can attend all the UC in e-learning mode.
- Acquisition and reinforcement of knowledge and skills in political and strategic communication
- Political and electoral marketing
- Internet and digital technologies
- Media platforms and social networks
- Crisis communication, image and reputation management
- Political systems, media and public opinion.
The curriculum is structured to combine practice with theory and to enhance the use of techniques and tools that allow students to learn about, understand, and interact with the media and political spheres, in their ongoing relationship with the public sphere.
- Current or future political and strategic communications advisors
- Holders of academic degrees in the areas of Journalism, Political Science, Public Policy and Business Management
- Institutional and organizational decision-makers and consultants
- Businesspeople, local government officials and political party officials.
MEDIA TRAINING
Isabel Damásio
48 hours _9 ECTS
TÉCNICAS DE COMUNICAÇÃO
Jorge Fiens
19,5 hours _4 ECTS
POLITICAL MARKETING AND COMMUNICATION
Filipe Mendes
Pedro Luiz de Castro
Rita Carvalho
36 hours _7 ECTS
POLITICAL SYSTEMS STRATEGY AND PUBLIC POLICIES
Alberto Arons de Carvalho
19,5 hours _2 ECTS
INTRODUCTION TO INTERNET GOVERNANCE
Manuel Silva Pereira
18 hours _4 ECTS
CITIZENSHIP COMMUNICATION AND PUBLIC SPACE
Hélder Prior
19,5 hours _2 ECTS
FINAL PROJECT
Pedro Luiz de Castro
12 hours _2 ECTS
Alberto Arons de Carvalho
Filipe Mendes
Hélder Prior
Isabel Damásio
Jorge Fiens
Manuel Silva Pereira
Pedro Luiz de Castro
Rita Carvalho
Testimonials
Next Edition: November 2025
Teaching Regime: B-Learning
Duration: 6 Months
ECTS: 30
Time: Mondays and Tuesdays from 19h00 to 23h00
- Application: €150
- Registration: €100
- School insurance: €20
- Certificate of qualifications: €75
- Tuition fee: €1,500*
Payable in 6 monthly installments or in full with a 3.5% discount.
*Former AUTÓNOMA students receive a 10% discount on the tuition fee.
- Original or Copy of Qualification Certificate (a)
- Colour Photograph
- Curriculum Vitae
(a)
Qualifications obtained at Universidade Autónoma do not require authentication.
In the case of qualifications obtained abroad, in addition to the authentication of the copy(ies) previously mentioned, authentication by the Portuguese Embassy or Consulate in the country where the qualification was issued, or by the Hague Apostille, is required.
If the documents are not in Portuguese, a translation by a translator recognized by the Portuguese diplomatic representation will be necessary.
