Leadership and Strategic Vision in Hospitality
Scientific Area
Over the course of 5 sessions, learn about the vision and strategy of how to manage a hospitality business using a 360-degree approach, drawing on the Coordinator’s extensive executive experience in the sector.
Learn about the critical success factors in each area of a hospitality company’s cycle and how to address the main challenges currently faced.
What elements should be taken into account in an investment or internationalization plan, what business models can be adopted in each case, and what are the main Performance Indicators to be taken into consideration.Que elementos se devem ter em conta num plano de investimento ou de internacionalização, que modelos de negócio podem ser adotados em cada caso e quais os principais Indicadores de Performance a ter em conta.
The hospitality industry faces significant human resources challenges. Learn about measures that can help you improve your selection, recruitment, and retention processes. Learn about the importance of training and personal development plans. Learn how to motivate and engage your teams. Understand the role of the leader.
The hospitality industry faces significant human resources challenges. Learn about measures that can help you improve your selection, recruitment, and retention processes. Learn about the importance of training and personal development plans. Learn how to motivate and engage your teams. Understand the role of the leader.
Sustainability in the hospitality industry is crucial to its success. How can you make your operation more efficient through planning, structure, and procedures? What measures should I take into account to make my operation more environmentally sustainable? What efforts should I make to give back to the community and maintain a socially responsible operation?
The multitude of platforms and technologies available, and their constant evolution, pose a challenge for today’s managers. What options should I make, what aspects should I consider in my digital transformation process, and what are the future trends in the sector? How to implement an innovation mindset? What role will artificial intelligence play in your business?
In each session, you will have an industry guest with proven experience in the field who will share their expertise on the session topics.
- Understand the process of leading and managing a hospitality business;
- Understand the main challenges faced in each area;
- What are the strategies and possible solutions to deal with the challenges;
- Debate among peers on the challenges facing the sector;
- Opportunity to ask questions about the sector.
Business owners in the tourism, hospitality and hospitality sectors, directors and department leaders of hospitality companies, or individuals who, as part of their careers, wish to have a global and integrated vision of the essential aspects of a hospitality management business.
MODULES
Economy and investment
4 hours
Marketing and Sales
4 hours
Human Resources and Strategic Leadership
4 hours
Operations and Sustainability
4 hours
Technology and Information Systems
4 hours
Next Edition: January 2026
Teaching Regime: In person and online
Duration: 20 hours
Time: Mondays and Wednesdays from 6:30 PM to 9:30 PM
- Application fee: €50
- Registration fee: €25
- Certidão de Habilitações: 25€
- Tuition fee: €500*
*Former students of AUTÔNOMA receive a 10% discount on their monthly tuition fees.
*Members of partner organizations benefit from a 15% discount on tuition fees.
- Copy of the Qualifications Certificate
- Color photograph
- Curriculum vitae.
Failure to submit the aforementioned documents invalidates the registration and prevents attendance at the course.


