The Postgraduate degree in Political Advisory and Strategic Communication prepares all those who want to mediate information or participate in the current communication ecology.

It favors practice, with simulated laboratory exercises or role play, in radio, television and multimedia studios, in the unique conditions offered by UALMedia.

Teaching by experts, researchers and real players in the labor market and in the political and business sectors.

The training system is b-learning, so students who are geographically distant can attend all the courses in e-learning mode.

• Acquiring and strengthening knowledge and skills in political and strategic communication
• Political and electoral marketing
• Internet and digital technologies
• Media platforms and social networks
• Crisis communication, image and reputation management
• Political systems, media and public opinion.

The syllabus is structured in such a way as to combine practice with theory and to encourage the use of techniques and tools that will enable students to get to know, understand and interact with the media and political fields, in their permanent relationship with the public space.

• Current or future political and strategic communications advisors
• Holders of academic degrees in Journalism, Political Science, Public Policy and Business Management
• Institutional and organizational decision-makers and consultants
• Entrepreneurs, local authority and political party officials.

MEDIA TRAINING
Isabel Damásio
48 hours _9 ECTS

COMMUNICATION TECHNIQUES
Jorge Fiens
19.5 hours _4 ECTS

MARKETING AND POLITICAL COMMUNICATION
Filipe Mendes
Pedro Luiz de Castro
Rita Carvalho
36 hours _7 ECTS

POLITICAL SYSTEMS STRATEGY AND PUBLIC POLICIES
Alberto Arons de Carvalho
19,5 hours _2 ECTS

INTRODUCTION TO INTERNET GOVERNANCE
Manuel Silva Pereira
18 hours _4 ECTS

CITIZENSHIP COMMUNICATION AND PUBLIC SPACE
Hélder Prior
19,5 hours _2 ECTS

FINAL PROJECT
Pedro Luiz de Castro
12 hours _2 ECTS

Alberto Arons de Carvalho
Filipe Mendes
Hélder Prior
Isabel Damásio
Jorge Fiens
Manuel Silva Pereira
Pedro Luiz de Castro
Rita Carvalho