The 5th edition of the Postgraduate Program inCultural and Educational Promotion and Activation of Archives and Libraries aims to develop research and various activities related to the cultural and educational promotion and activation of archives and libraries, with a view to fostering an in-depth understanding of this field.
This postgraduate program is presented as a transdisciplinary course, seeking to encompass the diverse cross-cutting realities related to its subject matter and target audience. It emphasizes the implementation and development of the extraordinary potential these information services possess in the realm of cultural and educational promotion and activation, equipping their professionals—as well as those aspiring to work in these facilities—with fundamental knowledge essential for their practice, pursuing best practices and excellence.
The curriculum is organized to integrate theoretical, methodological, and practical components. The content of the various course units reflects an integrated approach that prioritizes participation in collective discussion processes and the acquisition of transdisciplinary perspectives, culminating in the presentation and discussion of original research projects.

The course is conducted fully online, with lectures and participation carried out remotely.

The Postgraduate degree in the Cultural and Educational Promotion and Activation of Archives and Libraries aims, as its general objective, to train students from various fields of science, arts, and humanities in the theoretical, methodological, and practical dimensions of the course content. This includes topics such as the history of archives and libraries, the profile and competencies of information professionals, and areas related to administration, services and products, marketing, promotion and activation, funding and sponsorship, programs, platforms and technological media, social media management, and the evaluation of cultural and educational promotion and activation.

All interested individuals currently working or aiming to develop roles in archives, libraries, documentation centers, information and interpretation services, museums, and archaeological sites—whether in Central or Local Public Administration, the business sector, or the non-profit sector—within the context of cultural and educational promotion and activation.

MODULES

History of Archives and Libraries: From Origins to the Present
10 hours _2 ECTS

Profile and Competencies of Information Professionals
10 hours _2 ECTS

Cultural and Educational Policies
10 hours _2 ECTS

Cultural and Educational Services and Products
10 hours _2 ECTS

Cultural and Educational Marketing
10 hours _2 ECTS

Cultural and Educational Promotion and Activation
10 hours _2 ECTS

Funding and Patronage
10 hours _2 ECTS

Technological Tools for Cultural and Educational Promotion and Activation
10 hours _2 ECTS

Social Media Management
10 hours _2 ECTS

Evaluation of Cultural and Educational Promotion and Activation
10 hours _2 ECTS

Daniel Flores
Jorge Janeiro
Laureano Ascensão de Macedo
Luís Filipe Santos
Luísa Alvim
Marta Gomes
Monica Frandi Ferreira
Nelson Vaquinhas
Paulo Batista
Ricardo Veloso Carvalho
Sandra Patrício