Graduated in Law from Universidade Lusíada de Lisboa in 1997. He joined the Vila Galé group in 1996 in the legal department. Throughout his career, he has held positions in different departments, including legal, purchasing, marketing and sales, information technology and human resources. He was responsible for the launch of several products and services within the group, including: loyalty program, websites, mobile applications, Vila Galé ERP, Vila Galé academy and Vila Galé Staff program. He assumed the role of CEO/administrator of the group until October 2023. He currently founded a consultancy firm specialized in Tourism and Hospitality that works with hotels, destinations, local authorities and other institutions, sharing the knowledge acquired over 27 years in the areas of management, human resources, marketing and sales and information technology.